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June 13th, 2018
FARHAD BEY – Interior Trends From Around the World

Brandon Culpepper and Rob Merritt of Orian introduce guests to designer Jennifer Adams at the spring High Point Market launch party for the super-soft Home by Jennifer Adams rug collection.

HIGH POINT, N.C. -- Designer, TV personality, author and lifestyle guru Jennifer Adams has carved a niche and locked in some of the biggest names in retail with a laser focus on affordable but luxuriously soft fabrics in her namesake top of bed and utility bedding collections.

Now she's teamed up with Orian Rugs to extend the concept to ultra-soft luxury underfoot with an area rug collection unveiled at a launch party on opening night of the spring 2018 High Point Market. The new Home by Jennifer Adams rugs bring Adams' aesthetic to Orian's breakthrough Cottontail quality, which combines exceptionally dense, plush texture with durability and easy care. The initial offering is a collection of 20 designs, with other qualities and constructions to follow.

Cottontail, which is made from space-dyed polyester in a high and low pile, was first previewed to retailers at the fall 2017 High Point Market in 10 abstracted transitional designs. The warm reception encouraged an expansion of the line with 30 more designs released at January Las Vegas Market, where the licensing partnership was struck with Adams.

"Jennifer's concept for rugs is the same as her other textile products: soft to the touch, soft colors, innovative but casual designs, and affordable pricing. Cottontail checks all those boxes," Brandon Culpepper, chief revenue officer at Orian, told RugNews.com. "Her initial rug collection saw an almost overwhelming response in High Point. We are excited to launch our partnership with Jennifer and we hope to work with her for years to come," he continued. Indeed, Adams brings coveted retail relationships and a proven good, better, best strategy to licensees. Her long-standing program with Costco, which has expanded across the U.S., Canada and the U.K., and is now launching in Mexico. And her bed fashion license with PEM-America extends the brand's in store and e-commerce reach to names like Bed, Bath & Beyond, Macy's and Kohls. In this exclusive interview, Carol Tisch sits down with Jennifer Adams to discuss her new partnership with Orian, her focus on soft, comfortable textiles and her upcoming decorating book to be released in August.

It's taking your "now" home -- borrowed, rented, or owned -- and making it your dream home. Often times we put off decorating our 'now' home, thinking our dream home will be a place we will eventually move into down the road once we've saved enough and worked hard enough to achieve it. The book helps inspire decorating no matter what your budget is and to see the potential in the place you are living in right now.

The second book is launching at the end of February 2019. That one is called How High Can You Soar: Eight Powers to Lift You to Your Full Potential. That's about what I speak about. The publisher was actually in the audience when I was talking about that topic to a group of women at market. It's coincidental that you asked about it. It's taking your "now" home -- borrowed, rented, or owned -- and making it your dream home. Often times we put off decorating our 'now' home, thinking our dream home will be a place we will eventually move into down the road once we've saved enough and worked hard enough to achieve it. The book helps inspire decorating no matter what your budget is and to see the potential in the place you are living in right now.

The second book is launching at the end of February 2019. That one is called How High Can You Soar: Eight Powers to Lift You to Your Full Potential. That's about what I speak about. The publisher was actually in the audience when I was talking about that topic to a group of women at market. It's coincidental that you asked about it.

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